Editorial

Apple Needs To ‘Switch’ Advertising Tactics

Apple Needs To ‘Switch’ Advertising Tactics

We all want Apple’s push to give iPods and the iTunes Music Store to Windows users to draw more switchers from the dark side. This will have to happen without Apple being too obvious about it. The company will need to distance itself from...

 

Apple and Best Buy – Here We Go Again

Apple and Best Buy – Here We Go Again

I’ve heard Mac fans speak with trepidation about the Mac departments at CompUSA stores across the country, but the one in my backyard must be one of the exceptions to the rule. They have a good selection of computers, peripherals and software,...

 

Give Me The Whole Desk

Give Me The Whole Desk

When Jonathan Schwartz, executive vice president of Sun Microsystems Inc.’s software group, was showing off "Mad Hatter" this week, it got me thinking about user interfaces. Mad Hatter is Sun’s attempt at taking on Windows...

 

The Macrimination Grab Bag

The Macrimination Grab Bag

When you write a column, especially one as specialized as this one, you occasionally find yourself with a bunch of things you’d like to talk about, but no one thing that could actually be expanded into an entire column. That’s what...

 

Be Happy You’re On A Mac – But Do It Quietly

Be Happy You’re On A Mac – But Do It Quietly

I told myself I wasn’t going to be like everyone else this week and write a "Ha! Ha! We’re not being affected by the virus!" column. But holding your emotions in isn’t very good for you, either, so I decided there...

 

What will the switchers do?

What will the switchers do?

After constantly being bombarded by malicious programs and viruses, and putting up with hard to find system preferences and an operating system so complicated they need to watch videos hawked on late-night TV in order to get full use out of...

 

Just Like Starting Over

Just Like Starting Over

A Mac addict, that is. Some might think I’m poking fun at a real disease — addiction — with this column. I assure you, I’m not. I haven’t written Macrimination in awhile. Mainly, it’s been because of personal...

 

Panther: Is It Here Yet?

Panther: Is It Here Yet?

The following is a fictional account, loosely based on e-mails and conversations read and heard throughout the Mac world this week as bleeding-edge users anxiously awaited the arrival of their copy of Panther, or OS X 10.3, the latest version...

 

Everyone Else’s 2 Cents

Everyone Else’s 2 Cents

Some of the most fun you can have as a Mac fan is to troll the comments under stories that compares Macs and PCs. Talk about flaming. Talk about passion. Talk about pure idiocy. Macrimination, in its purest and most potent form, is not an organized,...